It is frustrating when our following stays still. In the dynamic realm of social media, the task of building a substantial following is not without its challenges. From identifying your niche to ...

BATH, UNITED KINGDOM - AUGUST 01: In this photo illustration the logo of US online social media and social networking site 'X' (formerly known as Twitter) is displayed centrally on a smartphone screen ...

The social media platform is forcing marketers to cut back on a tactic its head Adam Mosseri has increasingly discouraged.

Armed with a burner phone and a fake name, I set out to learn how Instagram’s algorithm really works. This is what happened next At some point — let's say a Wednesday night around 8:40pm, too late to ...

A.I. search tools, chatbots and social media are associated with lower cognitive performance, studies say. What to do? Credit...Derek Abella Supported by By Brian X. Chen Brian X. Chen is The Times’s ...

If you’re Gen Z, social media has been part of your life forever. It’s how you connect, express yourself, and stay in the loop. But endless scrolling isn’t always great for mental health, self-esteem, ...