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TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from Chinese tech giant ByteDance to a group of U.S. investors following Trump’s ...
techtimes

How Instagram's Algorithm Chooses Who Sees Your Posts in 2025 (And How to Boost Your Reach)

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...
Yahoo

ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

Add Yahoo as a preferred source to see more of our stories on Google. TikTok is on track to change hands, but what that means for users is up in the air. Stefani Reynolds/AFP via Getty Images Chinese ...
The Conversation

TikTok’s new owner puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S.