Picture this: You’re walking down the street and someone calls out your name. For the purposes of this exercise, your name is Dave. You turn to look. But so do eight other people, all of whom are also ...

If you've always noticed something odd about the HBO logo on their streaming platform, here's why: it's poorly designed.

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

Instagram revealed a new, updated design for themselves yesterday and naturally, many good people of the Internet lost it. (The New York Times called the resulting online explosion of strong opinions, ...

The Mastercard in your wallet just expired. You can still use it---but it doesn't look right anymore, because the company just revamped its look. No more CamelCase; it's just "Mastercard" now (and in ...

Google debuted a serif-free logo today—the first real change to its logo since 1999. And although it’s much prettier than the 16-year-old wordmark, the company claimed it was more about functionality ...

A nation is reflected in its logos. This is why, according to World Intellectual Property Organization data, 27% of all logos with tulips are registered in the Netherlands and New Zealand’s trademarks ...

Graphic artist C. Peter Oestrich never achieved the lionized status of design legends Paul Rand or Saul Bass, but his most famous design—the Kodak “K”—is as iconic as anything they ever produced. The ...

Today, Verizon is announcing a new logo and updated brand system. Gone is the Verizon electricity-inspired checkmark, which has been with the brand in some permutation for more than 20 years. In its ...

Australia’s national flower, the golden wattle, has long appeared on stamps, emblems and awards, and is considered a symbol of unity in the country. But its use in a new logo promoting Australia’s ...

The worm is back. NASA’s sleek and wavy logo from the 1970s is set to make its return on a SpaceX Falcon 9 scheduled to launch in May – the first to carry astronauts to the International Space Station ...