TOKYO — K-beauty’s rising clout took physical form in a chandelier-lit ballroom in Tokyo, where Korean beauty took home the gold at a beauty awards ceremony hosted by Qoo10 Japan, an e-commerce ...

K-beauty is strong in the local Japanese market. As Millennials and Gen Z consumers in Japan (born from the late 1980s to the early 2000s) seek to try Korean cosmetics that went viral on social media ...

On the afternoon of the 27th of last month, in front of the Seven-Eleven convenience store near Ropponmatsu Station in Fukuoka, Japan. The store's shelves were filled with products from the Korean ...