Despite the rapid changes in how business owners reach consumers, there is still value in what is known as above the line advertising. This type of advertising involves promotion through methods that ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, ...

What Is a Line of Credit (LOC)? A line of credit (LOC) is a preset borrowing limit offered by banks and financial institutions to their personal and business customers. Lines of credit can be used at ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

There’s nothing quite like the moment when a comedian drops their punch line. If it’s good, the audience can hardly stop laughing—and if it’s bad, bring on the groans. Here’s everything you need to ...

Run line betting is baseball’s point spread equivalent, and enables you to create value when wagering on MLB matches. It’s incredibly popular among baseball fans, especially given the evenly matched ...