As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

Local ad sales teams will be pressured to meet ever higher expectations in 2024. There are a few major trends that put the squeeze on broadcasters and their local teams. Many local advertisers are ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Although major TV station groups in the third quarter are projected to see an average 2% decline in “core” advertising, those groups will also see "some recovery” later on, according to Wells Fargo ...

Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, a top industry exec said Wednesday. Mike Hayes, President of Hearst Television, was asked during a panel ...