Google’s pay-per-click (PPC) offering is always evolving. Here, Space & Time’s Ben Ladbrook outlines the search giant’s latest toolkit, including Performance Max, for retailers looking to drive local ...

Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re going to specifically focus on one of the most common ...

Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing ...

HigherVisibility has been named the 2024 Best Local Search Marketing Initiative for PPC at the Search Engine Land Awards. MEMPHIS, Tenn., Oct. 29, 2024 /PRNewswire-PRWeb/ -- HigherVisibility, a ...

Local small businesses rarely use Google’s AdWords program to its full potential. Want to learn three cool ways to use AdWords, even if the local business doesn’t have the world’s most robust online ...

The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes Perry Marshall and lead generation expert Talor Zamir ...

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

People’s Party of Canada supporters take part in a rally outside the CBC building, in Toronto, on Sept. 16, 2021. Leader Maxime Bernier did not win a seat in the Sept. 21 election. (Evan Mitsui/CBC - ...