One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Local SEO is crucial for businesses aiming to stand out in their communities. This article presents effective website ...

But when it comes to your small business, especially one that is trying to grow online or compete with national chains, ...

Search Engine Land » SEO, PPC & AIO Guides » Local SEO audit guide: How to improve local rankings Share A local SEO audit is an investigation into how a local business is performing across a variety ...

Review requests should be sent 3-7 days after service, ideally via text with a direct link. All reviews should receive thoughtful replies that include thanks and a next step. Assign unique phone ...

Our 5th annual State of SEO report shows how marketers scale content, adopt AI & strengthen authority to sustain results in ...

Search Engine Land » SEO, PPC & AIO Guides » Local vs. traditional SEO Share Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is ...

New York, NY Sonja Ducay, SEO Company, Hozio Inc.: They are a small SEO Company NYC and online marketing firm that is only getting bigger and better! Hozio is today viewed as a company that widely ...