When it comes to marketing a business online, several different strategies and tactics can be used. However, one of the most important is search engine optimization (SEO)—and, within that, national ...

Do you really need local SEO for your business? Find out who benefits and why local search is an integral part of your marketing strategy. All types of businesses that interact with and service ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

If you run a local business, there is a good chance you’ve heard of SEO (and likely been pitched SEO services by numerous email and telemarketers). However, there is a lot of misinformation around the ...

Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ...

Local SEO is the practice of promoting all online aspects of a local business to improve its local and organic search engine visibility and multiple performance metrics. These metrics vary, based on ...

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Vikki Velasquez is a researcher and writer who has managed, ...

In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can. Search engines keep getting smarter, but that doesn't mean SEO is no ...

Search-engine optimization (SEO) is so ubiquitous and unanimously useful that almost every major business or organization with an online presence has, by now, incorporated it into their marketing ...

Opinions expressed by Entrepreneur contributors are their own. A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that ...