Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to help businesses scale. In today's highly competitive digital landscape, optimizing ...

Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads. Most SEOs know the difference between short-tail and long-tail ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

Google Search can now make AI-powered calls to local businesses. Businesses are selected based on traditional local search rankings. The feature is rolling out in the U.S. with higher usage limits for ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

Local search has evolved, and businesses that focus on brand experience are leading the transformation. Connection, visibility, trust, and loyalty all must be won to stand out amid the increasingly ...

Google has so many products that it can be near-impossible to keep track. And yet, the company has rarely created desktop apps to go with those services. There are a handful, like Drive and Quick ...