Cracker Barrel eliminated DEI programs and suspended plans for restaurant remodels following customer backlash over a logo ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel is suspending plans to remodel its stores: "If your restaurant hasn't been remodeled, you don't need to worry.

The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the ...

The fried chickens have come home to roost. Cracker Barrel is reverting to its old logo, fewer than 10 days after announcing ...

With menu revisions and remodels that shifted the Lebanon, Tennessee-based restaurant from old-timey, Grandpa core (the ...

Cracker Barrel has announced it's changing its logo back after criticism of its new logo, including from President Donald ...