Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

Look at most any list of the top retail brand loyalty programs and Sephora’s Beauty Insider typically is on it. Business Insider calls it out for offering members access to beauty classes, special ...

I had a birthday last week, and it was a great birthday -- with email greetings and Facebook posts galore. I even got a few communications from companies that I do business with. I got a card from my ...

We independently review everything we recommend. We may make money from the links on our site. Learn more› By Chloe Liu Picture this: As you wait in line to check out at a drugstore, the person in ...

Your competitors will take every opportunity to lure your customers away with promises of better deals and more perks. Your regular customers are likely your most significant profit source, so it’s ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Canadian Tire Corp. has rolled out a new fee-based subscription tier as part of its Triangle Rewards loyalty program. The retailer said Monday the subscription, which will cost $89 a year plus taxes, ...