The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...

Tracking when you've opened up an email and what you've read is something that many companies and advertisers rely on for their marketing efforts, plus there are email clients out there designed to ...

“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant ...

Update 2: The security researcher who discovered the privacy failure reports that Apple has now fixed it. As of iOS 15.4 and watchOS 8.5 the Mail app on the watch no ...

Heads-up: The mail privacy protection introduced in iOS 15 doesn't apply to the Mail app on the Apple Watch. Both the Mail app and the notification preview on the Apple Watch download remote content ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. When you read your email, there’s a chance whoever sent it is ...

This is one of my favorite features of this year's event and something I wished would get implemented for many years (although I admit I didn't know how it could be achieved with success). We simply ...

Called tracking pixels, these tiny objects (which are as small as 1×1) can be hidden in the plain white space of an email or another graphic in the body of a message and are practically undetectable ...

Thanks to Substack and its rivals, 2021 has been huge for subscription newsletters. But Casey Newton of Platformer notes that the newsletter boom times could be ...

Keeping your data private and tightly controlled has gone from being something niche to an absolute necessity in recent years, and few companies have gone as hard into data protection as Apple. The ...

Heads-up: The mail privacy protection introduced in iOS 15 doesn't apply to the Mail app on the Apple Watch. Both the Mail app and the notification preview on the Apple Watch download remote content ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. This article is more than 4 years ...