Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

Let's face it: when it comes to Halloween makeup, there's no better resource than YouTube. Not only are there many different costume options, but YouTube tutorials offer a look at the entire process ...

It’s never too early to start planning out your Halloween costume, since few things are worse than scrambling on October 30th and just deciding to go as a cat for the fourth year in a row. (Look, we ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...