Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

Your story is not a soft skill. It’s a strategic advantage. It’s not about the words you choose for your next campaign. It’s ...

McDonald’s launched the global “I’m lovin’ it” campaign in Germany on September 2, 2023 (“I’m lovin’ it” is “Ich Liebe Es” in ...

The Bills and Maple Leaf Sports & Entertainment announced Tuesday a new Toronto-focused marketing campaign, the team’s latest ...

Actionable Takeaway: If you're pitching a vice president of marketing, schedule for Tuesday at 1 a.m. or Monday at 6 a.m. And ...

Nike just launched a new 60-second ad featuring Carlos Alcaraz, Saquon Barkley, Caitlin Clark, and LeBron James.

The campaign, dubbed “All for the Love of Chicago” by the city’s tourism arm, invites residents and visitors alike to post ...

Craig Brommers, Chief Marketing Officer (CMO) of American Eagle, is one of the most influential figures in the industry ...

The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer ...

Sunrice has unveiled a playful new campaign reimagining the 90s hit Ice Ice Baby to remind Australians of rice’s ...

Chelsea will host Brighton and Hove Albion at the end of the month and the Blues have launched a cheeky campaign to advertise ...

Honkai Star Rail will soon wrap up the Amphoreus Saga and introduce the few remaining characters from the region. Cyrene, being one of the upcoming units, will debut in the version 3.