Every company has a digital marketing strategy of some kind, but few entrepreneurs know how to evaluate it.

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies.

While I was helping with marketing for a specific company, the questions helped make one thing alarmingly clear, most people simply don’t know what people in marketing actually do.

A look at the advantages of in-house marketing for brands, best practices and how to know if it's right for your business.