As a small business, you know that it can be challenging to pinpoint which marketing activities deliver the most impact. In this article, we give you eight examples of marketing objectives that can ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

When the marketing management team expresses a desire to gain a 20 percent increase in sales for every million dollars spent on advertising, strategies and objectives must be formulated to achieve ...

Consumer insight and analysis of various elements of the marketing mix will let the marketing controller optimise the resources (people and investment) and deliver impactful innovations. Using the ...

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

If I asked a group of marketers about their top marketing objectives, I bet some of the most common answers would include building awareness, attracting customers, retaining customers, and finding ...

B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your ...

Top-performing CMOs have transformed marketing dialogue from traditional tactics to focusing on business outcomes, investment criteria and time horizons. Gone are the days of executive discussions ...

Most trademark licensing relationships are defined and evaluated based on the terms in a license agreement contract. In the case of a brand extension license, there can be a lot at stake, including ...