A marketing plan helps a business assess and define the approach it will take in advertising and promoting itself. While the specifics of a marketing plan vary from business to business and industry ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation. Failing to ...

Your company’s marketing strategy has never been more important. It’s no secret that today’s economy is fiercely competitive for businesses. Growing your company and your user base is no longer about ...

Revenue growth is a top goal for most companies. But data from McKinsey shows it’s tough to achieve, with only one in eight companies realizing over 10% annual revenue growth between 2010 and 2019.

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

The company overview is the part of your business plan that gives the basics and background of your company. Many, or all, of the products featured on this page are from our advertising partners who ...

A business plan is a document that will not only keep your company on track with its goals but will also be a vital component to helping potential lenders invest in your business. It's a detailed ...

Editorial Note: Blueprint may earn a commission from affiliate partner links featured here on our site. This commission does not influence our editors' opinions or evaluations. Please view our full ...

Just today alone, 1.9 billion Coca-Cola products will be sold around the world. Now, chief marketing officer Manuel “Manolo” Arroyo is aiming to double its number of consumers very quickly. “We’re in ...

Expansion plan includes doubling the number of sales reps, a new GoodRx partnership, and enhanced digital marketing ...