The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

On the surface, differentiating between advertising and promotion can be challenging. Many consumers don't see, or care, about the difference. While the two share qualities and characteristics, there ...

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound ...

In the context of increasingly fierce competition in the e-commerce sector, Xuzhou Jingpai Partners Technology Co., Ltd. recently applied for a patent titled "E-commerce Intelligent Marketing ...

Behind many successful businesses, there's the hidden power of an effective affiliate marketing strategy hard at work.

This study examines how international experience shapes managerial judgment in the formation of effective export promotion strategies. Drawing from contingency theory and the organizational learning ...

LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES ...

The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses today need more than a brochure-type website to help them succeed. Great on-site ...

Boots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their ...

Former CMO of Ericsson Enterprise Wireless and Cradlepoint joining to accelerate Inseego’s growth strategy; Vishal Donthireddy promoted to Chief Technology Officer, reinforcing Inseego’s commitment to ...