Despite the chaos and uncertainty of 2020, there was one business niche that came out unscathed. In fact, entrepreneurs in this niche even enjoyed unprecedented spikes in their revenues. Some of my ...

The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, ...

This article provides a high-level overview of marketing strategy research and offers a number of suggestions of areas ripe for future research. We discuss the most fundamental concepts that continue ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Generative AI has rocked the tech world, and every company is now considering if there is a way for them to leverage this technology. Since the introduction of ChatGPT, the tech industry has been ...

We are excited for the upcoming 10th Annual Kellogg Marketing Leadership Summit with our long-standing partners, Egon Zehnder and McKinsey & Co. This year’s program is going virtual and will be held ...

Here is a list of the top 10 US-based digital marketing agencies and practical answers to why you need a digital marketing ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

There’s no advertising more potent than earned media. From NBC News to NPR, the media buzz about Duo was everywhere, even The New Yorker joining the fun. In one article, Julien Darmoni humorously ...

On April 1, Duolingo posted a video on TikTok where their mascot performed a musical number in Spanish while ice skating to advertise a “Duolingo on Ice” musical. The April Fool’s joke quickly went ...

CHICAGO--(BUSINESS WIRE)--F2 Strategy (“F2”), a leading wealth management technology services company, today announced the acquisition of a full-service, boutique marketing consultancy, SKY Marketing ...