Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...

At its inaugural LlamaCon AI developer conference on Tuesday, Meta announced an API for its Llama series of AI models: the Llama API. Available in limited preview, the Llama API lets developers ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Meta announced today a partnership with ...

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has announced a technical update to its ...

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a ...