In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

Those of us who read this magazine regularly know about security metrics. We have read about their value and seen monthly examples of useful metrics and what to do with them. But, ladies and gentlemen ...

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

Human resources metrics provide quantitative measurements for department activities as well as productivity and employee-related issues throughout the workforce. Companies make the best use of human ...

If you’re developing a product powered by a large language model (LLM), you might wonder: How do I measure whether it’s working as intended? Should you focus on its ability to generate fluent ...

Stock screening helps investors to quickly filter through thousands of stocks to find those meeting specific criteria. In order to take full advantage of this tool, it’s crucial to get your head ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Setting employee and team performance goals is an essential responsibility for business owners and managers. However, measuring and improving an employee’s performance can be complex and daunting, ...