Mobile marketer EZ Texting has filed a lawsuit against T-Mobile USA, after the mobile carrier began blocking its subscribers from exchanging text messages with EZ Texting customers. The lawsuit, filed ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketing company AppLovin has emerged from stealth, going from 0 ...

Expect nothing radically different for the mobile gaming market in 2008, according to Eberhard Schoneburg, chairman/CEO of Artificial Life Inc., a Hong Kong-based mobile broadband technology and games ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Leanplum is a little heavier today, with ...

One year before the start of the Las Vegas Grand Prix, Mike Katz had doubts. "I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and ...

Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more ...

Marketers overwhelmed by mobile messaging options Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile ...

Little over a year since the firm paid out for ad network Mobclix, mobile marketing firm Velti has acquired Mobile Interactive Group (MIG) for a total of $59 million. Velti claims the move - which ...

Greg Shuey is the Chief Scientist for Stryde, a content optimization and promotion agency located in Salt Lake City, Utah. Greg loves to strategize and execute digital marketing campaigns that drive ...

Chris Bolman is the Director of Growth at Percolate. This post originally appeared on the Percolate blog. Over the summer of 2013, David Byttow, a former Google software developer, started building a ...