Brands running a mobile marketing personalization strategy earned 5x-8x ROI on their marketing spend. And quickly outpace their competitors. Why is personalized marketing so powerful? Because users ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

It's hardly news that mobile phones and other devices are more and more widely used each year. Many businesses, however, still haven't caught on to another, related trend: the massive growth of mobile ...

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re going to look at ...

Advertisers have shown strong demand for mobile marketing for five years, according to Frank Powell, who writes for the website Mobile Marketer, and Powell expects the trend to continue. Your business ...

LOS ANGELES ? A dual-revenue model comprising subscriber and advertiser fees form the backbone of CNN?s emphasis on sustainability for its mobile news channels. CNN wants its mobile business to be ...

T-Mobile’s pending megamerger with former rival Sprint garnered worldwide attention. But another T-Mobile acquisition flew under the radar as the wireless giant scooped up a Seattle mobile marketing ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

'Mobile commerce" has a new meaning as more drivers pay for gas, order food and see offers from brands while using the digital dashboards in their connected cars. In-car commerce will become a bigger ...