Forbes contributors publish independent expert analyses and insights. I cover how social media, mobile, and the cloud impacts our web usage. I assume you have already read numerous articles about the ...

Whether you’re creating a Web app or a mobile app for your business, the end goals are to provide a helpful service for as many customers as possible and expand your company’s reach. But how do you ...

Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes new marketers is the difference between mobile web and in-app advertising. As a ...

Results from a study announced earlier this year indicated that 49% of smartphone and tablet owners are using apps to find local information. So if better communicating with customers would bolster ...

If your organisation is still getting to grips with smartphone apps it may be in for a shock - an even newer class of app is bearing down, one which promises to cut multi-platform development hassles ...

This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in ...

In order to figure out which channel is best to use, marketers need to first tie their commerce initiatives to a strategic goal. Shopping habits also differ significantly from smartphones to tablets. ...

First it was just the Web. Then developers turned to mobile apps after the smartphone revolution. Now, it's a new-age blending of the two. After formerly abandoning its mobile Web site in favor of an ...

Yahoo Mail might not be as popular as it once was, but with more than 227 monthly active users worldwide and 26 billion emails passing through its servers daily, it’s still one of the most widely used ...

SANTA CLARA, Calif. & STOCKHOLM, Sweden & TULSA, Okla.--(BUSINESS WIRE)--Yubico, the leading provider of hardware authentication security keys, and Straxis, a mobile application provider, today ...