Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

Internet marketers like to pride themselves on working on "Internet time," where the gap (often traditionally a chasm) between idea and execution is radically closed. Though that pride is well earned ...

An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

Maxymiser’s Mark Simpson is to reveal how the company’s multivariate testing system delivered a 13% increase to LOVEFiLM’s online customer conversion figures. Speaking at next week’s Internet World ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

BOSTON--(BUSINESS WIRE)--SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that iStockphoto, the leading provider of safe, ...

Bauer Media is adopting multivariate testing (MVT) to drive cross-channel customer engagement and subscriptions for titles including Grazia, Heat, and Empire. The publisher is working with MVT ...

With e-Commerce becoming such an essential piece of today’s retail puzzle, web designers and marketers alike must ensure that their online experiences are not just optimized but customized for each ...