We’re going to go into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not have impressions. We will tackle the main and solvable ones, but there will always ...

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are ...

As companies seek to enhance their lead generation efforts through Google Ads, many are adopting low-budget campaigns as a cost-effective strategy. To help expand these campaigns and improve PPC ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

The US Federal Trade Commission is investigating whether Amazon.com and Alphabet's Google misled advertisers that place ads ...

The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” The short answer ...

It's in the air, right? This sensation that plenty of the apps products you once trusted to work simply don't anymore. Maybe it's your Nest Hub Max, seemingly incapable of answering all but the most ...