NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million ...

Growing up in Los Angeles, Toni Ko spent hours at department store cosmetics counters, testing out creamy foundations and prettily packaged blushes. Then she'd head to the nearest drugstore to try and ...

NYX Professional Makeup, a budget brand with the payoff of higher-priced alternatives, started as a line that catered to professionals in the industry. And it still does. But now, the power of social ...

It's already almost impossible to visit a Target, Ulta, Bed, Bath & Beyond or CVS without popping some NYX must-haves into your cart, and later this fall, you'll be able to get your fix of High ...

[THE INVESTOR] When L’Oreal acquired NYX Cosmetics for US$500 million in 2014, it most likely was eyeing NYX’s large social media following. NYX is well-known for its effective use of social media ...