Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Once a year the ad world gathers in Cannes, France, to congratulate itself. Judges at the Lions International Festival of Creativity hand out three Grand Prix awards, 21 Gold Lions, 38 Silver Lions ...

AOL introduced its own native ad unit for the mobile Web and apps on Thursday. The ads include an image and text that is inserted in between content on the publisher’s site or app. “Before, if ...

Native advertising is all the rage, but few people can agree on what it actually means. Native ads, by design, clash with attempts to define them. Native ads are conceived by specific publishers with ...

The banner ad is 16 years old. Ash Kumar thinks it’s time to kill it. Kumar is the CEO of mobile marketing company TapSense, which today announced its native ad marketplace for publishers. Through the ...

Programmatic and real-time bidding capabilities are quickly emerging as differentiating factors in the native advertising landscape. But as more companies enter the space offering similar features, ...

Research from Grady College in Georgia published in December in the Journal of Advertising found that consumers couldn’t tell the difference between native ads and editorial content. In fact, in one ...

Native advertising is a concept that gained traction in the digital ad industry in 2012. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, ...

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Are you a print subscriber? Activate your account. By Asa Hiken - 27 min 25 sec ago By Ad Age Studio 30 - 1 hour 5 min ago By Adrianne Pasquarelli - 1 hour 35 min ago By Jack Neff - 2 hours 5 min ago ...

Since its debut in 1971, an anti-pollution ad showing a man in Native American attire shedding a single tear at the sight of smokestacks and litter blighting a once-unblemished landscape has become an ...

FILE - Iron Eyes Cody, the ''Crying Indian'' whose tearful face in 1970s TV commercials became a powerful symbol of the anti-littering campaign, is pictured in this 1986 photo. Keep America Beautiful, ...