5 Ways Native Advertising and Content Marketing fusion drives scale, see visual content marketing tactics explode and the content arms race rage. Example of Native Advertising – inserting relevant ...

A story about smartphone use in emerging markets appeared on Quartz Wednesday morning. The byline at the top is that of Donald Fitzmaurice, the CEO of Brandtone, who wrote the introduction and the ...

BuzzFeed’s primary business model is native advertising or sponsored content. It makes money by selling native ads—posts, video, quizzes and other kinds of content—that match the tone of its editorial ...

Once a year the ad world gathers in Cannes, France, to congratulate itself. Judges at the Lions International Festival of Creativity hand out three Grand Prix awards, 21 Gold Lions, 38 Silver Lions ...

The rising popularity of native ad formats is boosting the potency of branded content, but it simultaneously blurs the line of responsibility between media owner and agency. The issue was brought into ...

The Guardian is looking to resolve ongoing issues around the value of branded content, propelled by its in-house agency Guardian Labs’ pledge to spend its second year finding the best way to measure ...

Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not ...

EXCLUSIVE: Nielsen, the audience measurement, data and analytics organization unveiled today the findings of their case studies on Native content at a panel discussion in the Indigenous House at ...

French native advertising company Adyoulike acquired Content Amp. According to Rude Baguette, the British company was acquired for $2.5 million. Adyoulike appears to be at the same time an advertising ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We’re not sure what we want to write about.” When a ...

James Cameron is no longer the only creator in Hollywood getting to tell tales of Indigenous struggle, survival and triumph. By Rebecca Sun, Abbey White Hollywood has never had a reluctance to show ...

Leveraging breakthroughs in generative AI, visionary enterprises like Microsoft, ASICS, Marks & Spencer, Johnson Controls and more are partnering with Typeface to achieve personalized storytelling at ...