Introducing Bustle’s 2025 Beauty Icon Awards — a monthly list where we spotlight the creators, gurus, and experts who are shaping beauty culture as we know it. Unlike other “beauty icon” lists from ...

In a time when filters, fillers, and fast trends dominate the beauty conversation, it’s refreshing to look back at women ...

Let's be real - contouring can feel like one of those makeup techniques that looks effortless on beauty gurus but somehow ...

It’s no secret that the $81 billion global beauty industry has a dirty underside, as exposed in the recent HBO Max’s documentary “Not So Pretty.” Skin is our body’s largest organ and what goes on it ...

For the past month of my life, I’ve lived each day in a clean beauty spiral, researching and writing everything there is to know about being a more conscientious consumer for Cosmo’s Clean Beauty ...

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...