The organising committee for the Los Angeles Olympics says some partner deals are already in place for the 2028 Games.

For the first time, Olympics will allow corporate sponsors to buy naming rights. Comcast Squash Center at Universal Studios is the first temporary venue announced.

For almost two weeks, the world has watched transfixed as athletes have pushed themselves to the limit at these Paris Olympic Games, ripping every imaginable emotion out themselves – their ...

Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Games tradition of ...

Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Games tradition of ...

Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Games tradition of ...

But the showdown between Tempting Brands and the International Olympic Committee (IOC) over the right to commercialise the name Pierre de Coubertin -- the founder of the modern Olympic Games ...

Kristen Santos-Griswold and Corinne Stoddard take their next steps toward the 2026 Milan Cortina Olympics at the U.S. Short ...

Awaiting the start of the Tokyo 2021 Olympic Games, Sam Kendricks had just been at the USA Track and Field team meeting and ...

“We quite understand that the Olympic organizations have to protect their name, but it is the Games that will suffer if the organizers are overprotective.” ...

Earlier this summer, Team USA announced a 44-player roster that was invited to its orientation camp ahead of February’s Olympic Games in Milano Cortina. That roster included 16 defensemen, but one big ...

Bronte Campbell is one of Australia's most successful Olympic swimmers. Meet her family and boyfriend, Benfield Lainchbury, ...