Content marketing should be a strategic imperative for brands in 2013, but even the biggest marketing teams with the deepest pockets have trouble carving out the right content marketing plan. Using ...

Marketing an online business is, in some ways, similar to marketing any other business because you must understand your customers and what the customer is looking for that your online business can ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

A small business’s online marketing strategy may include email, digital ads, social media, website content and online influencers. Many, or all, of the products featured on this page are from our ...

With so many tools and techniques available for online marketing, it’s tough to know where to start. And that's the thing: In the rush to get going with online marketing, people often skip over many ...

When it comes down to it, there’s one factor that matters more than any other when it comes to an online marketing campaign: your return on investment (ROI). If you can maximize your ROI, and sustain ...

Whether you want to run a casual blog or sell goods more effectively, you need to have a good website. The problem, however, is that you can’t simply buy a domain name, pay for hosting, install ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their ...

There’s a reason we tell our kids stories before bed, rather than listing off a bunch of facts or ideas. Stories have a way of capturing the imagination, pulling us in, and leaving us wanting more ...