WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

WPP has unveiled an AI tool called WPP Open Pro, enabling marketers to plan, create, and publish campaigns independently, without the need for agency assistance. WPP Open Pro builds on WPP Open, the ...

WPP today unveiled a new version of its marketing operating system WPP Open that’s designed to appeal to smaller clients across the global ad market. It’s called WPP Open Pro, designed as a self-serve ...

Open Pro represents a new type of bet for WPP and for agency networks at large — one that speaks to how AI is reshaping aspects of marketing services. Rather than hiring a specific agency, clients can ...

What if the most powerful AI tools weren’t locked behind paywalls or controlled by tech giants? Imagine a world where innovative artificial intelligence is accessible to everyone—developers, creators, ...