What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising ...

In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned.

Google said in a legal filing last week that the open web "is already in rapid decline." The company later said this was being misinterpreted and filed a clarification with the court. Google execs ...