The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

The idea of sending an opt-in (or "re-opt-in") campaign to subscribers to verify email permission is not new, but interest in these campaigns is increasing. Over time, a portion of your email list ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

Collecting data is one of the most powerful things that you can do as a business. Any data that you acquire is yours to keep, and nobody can take it away from you. You no longer have to fight social ...

The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Opinions expressed by Entrepreneur contributors are their own. Like all introductions, when introducing two parties through email, a “connector” should ensure the introduction is beneficial to both ...

There are plenty of reasons for email marketers to pay attention to their unsubscribes—some of them obvious, others less so. Of course, among the actions our subscribers may take—opening email, ...

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” Many businesses include email as part of their marketing ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...