Paul Rogers works as Digital Marketing Manager for The Inviqa Group and is also the founder of MageSEO. Conversion rate optimization (CRO) has remained a hot topic over the last few years, and more ...

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Ultimately, with the Internet today, everyone has the same goal–trying to get noticed. Everyone is fighting for the online presence that gains them recognition and traction, in some way, shape, or ...

Conversion rate optimization (CRO) is the hot new thing because of the potential it has to double your revenue without doubling your costs, which also allows you to increase your marketing budgets and ...

While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it will run dry. Optimizing the “supply side” allows your ...

You probably already know the importance of quality over quantity when it comes to website traffic. You'd rather have 50 visitors who are actually interested in your product or service than 1,000 who ...

In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on ...

Businesses sometimes forget there are 4 stages in the conversion funnel. They focus all their attention on attracting new potential customers or closing sales, but forget the other 2 stages. You’ll ...

Are you bringing a large number of visitors to your online store but only making a few sales? If so, you need to optimize your conversion rates. In the world of ecommerce, conversion is the act of ...

Who doesn’t want their eCommerce website to be driving a massive amount of traffic on their website where people are constantly filling up their carts? Well, it either isn’t happening at all, or you ...