You could fill volumes with everything that’s been written about keyword strategy. Yet, I still come across paid search accounts that have (literally!) hundreds of keywords in them. You don’t need to ...

This is the first in a series of articles from DBD Media on how to interpret the PPC data from your search marketing agency and how to analyse this performance within a wider digital context. Luke ...

It’s always tough being a beginner. It’s hard to know where to start, what to learn, and where to go for help. To aid those embarking upon their adventures in paid search, here’s a list of recommended ...