Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate ...

SEO and PPC are separate marketing channels that each have unique roles and purposes. But that doesn’t mean you have to choose between SEO and PPC. You can benefit from both SEO and PPC. SEO and PPC ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basic of how to purchase ...