AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine ...

There is a lot of anticipation toward the future. What will the “new normal” look like post-COVID-19 for the economy and with respect to consumer behavior? During these somewhat crazy and dynamic ...

Learn what challenges to overcome, opportunities to pursue, and skills to develop to be a successful PPC marketer in the age of automation. Once upon a time, when everyone’s favorite ad platform was ...

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly ...

Are you getting a suitable ROI on your PPC (pay-per-click) advertising campaigns? Have you noticed your conversion rates are continually going up? If you answered no to either of these questions, you ...

SAN FRANCISCO--(BUSINESS WIRE)--Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, has ...

Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns ...

San Francisco-based independent agency takes home the award for its work with customer engagement leader Customer.io "It’s always an honor to be recognized by a respected industry source like Search ...

Scaling your search ads is never straightforward. Some advertisers have a specific approach they like to use. Others use the spaghetti method—throw it against the wall and just see what sticks (with ...

Microsoft got a lot of press last week when it released a survey of attitudes toward PPC search among small-business owners. Seventy percent of these owners memorably said that they'd rather do their ...