Learn how Adalysis can streamline your ad testing workflow. Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in my ...

I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser.

In 2025, managing paid search isn’t just about adjusting bids or split testing ad copy. It’s about navigating a complex, data-rich environment where performance depends heavily on the supporting tools ...

The basic foundation of search engine optimization is keyword research. Further on, other factors like content quality, on-page optimization, and user-friendly site interface come into the picture.

The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own ...

Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on ...

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google ...

Specialist PPC agency ClickBoost used the Channable tool to create hyper-relevant ads, to improve ROAS and quality score and, ultimately, to save time. Scott Beveridge and Gordon Campbell, who founded ...

Google have released a tool that lets us investigate and compare correlations of search volumes across different terms over time. I’m a strong believer that anything that lets me know more about ...

If you own an iPhone, take a look at the pay-per-click (PPC) calculator application on iTunes. It's called PPC Calc, according to Cesar Serna. "Using simple sliders to control your affiliate payout, ...