In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

When patients call your practice, they have a specific goal in mind. Maybe they're interested in learning about cosmetic dentistry options you offer, or they have a few questions about the technology ...

How many times have you called a company and the agent who answers sounds robotic? Chances are that the agent is reading off a call script. You are unlikely to get quality service from that agent or ...