Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

Problem-centric selling is one of the most effective ways to sway a prospective buyer. It’s all about diagnosing a problem and coming to a solution with your product or service, but it has to be done ...

Problems come in many varied flavors in the world of business. Solving a problem means figuring out the best way to tackle it. Unfortunately, the biggest problem with entrepreneurs stuck in a singular ...