Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems. Imagine that your competitors are ranking for ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.

Concerns over user privacy and data protection in regard to online tracking practices have led Google to promise to phase out third-party cookies entirely by the third quarter of 2024. This shift is a ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Illobre, director of enterprise media ...