Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

One area that has seen significant transformation is the out of home (OOH) advertising industry. Thanks to programmatic digital out of home (DOOH) capabilities, advertisers now have powerful tools at ...

Digital advertising, powered by programmatic data, has made marketing at scale accessible for small businesses. Before digital, limited budgets and resources made it difficult for small businesses to ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Pappachen, board director at ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...

The pandemic has had a dramatic effect on the US labor market, but it might not be the effect you imagine. The number of job openings in America hit an all-time high of 11.44 million in December 2021, ...