In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients' digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Digital advertising, powered by programmatic data, has made marketing at scale accessible for small businesses. Before digital, limited budgets and resources made it difficult for small businesses to ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues to ...

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The marketing industry is not ...

Triton Digital has acquired advertising intelligence platform Manadge, a Paris-based company that specializes in programmatic advertising. “Manadge will enable Triton Digital publishers and demand ...

The world is constantly evolving with data, and with it, the data-driven advertising landscape’s success is no longer defined by visibility alone, it is defined by measurable impact. Campaigns are ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...