Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic ad-buying typically refers to the use of software to purchase digital advertising. The old way of ad-buying traditionally involved referring out an RFP, manual insertion orders, and human ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Programmatic Out Of Home (OOH) Advertising Guide’ which ...

Programmatic direct is growing exponentially, and it is expected to account for over 40% of all programmatic ad spend by 2016, according to the following AdReady infographic. Here's a look at how you ...

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon, a targeting and programmatic sales specialist at Microsoft. After my ...

The supply of marketing technology vendors powering the programmatic advertising marketplace grew more than 520% over a nine-year period, analyzed by the Association of National Advertisers in its ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 4 min 19 sec ago By Brian Bonilla - 1 hour 10 min ago By Jon Springer - 1 hour 10 min ago By Brandon Rochon - 1 hour 10 min ago By ...

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...