As the proliferation of multiscreen consumers and the ways to reach them continues, the role technology plays in digital advertising will only increase, fueled by the efficiencies brought about by ...

Diving into programmatic advertising without a data strategy is like charging into battle without using your archers. If you’re a “Game of Thrones” fan, you know this method isn’t effective. Yet many ...

Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. The report was based on data ...

More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the Association of National Advertisers on Monday. Most marketers ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Gergo Vari Chances are ...

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences. A frequent complaint among observers in recent ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Opinions expressed by Entrepreneur contributors are their own. With at least 150 million monthly listeners in the U.S. alone, it’s no surprise that everyone from global brands to small businesses are ...

GUANGZHOU, China, April 16, 2020 /PRNewswire/ -- According to Mobvista's (01860.HK) 2019 financial report, Mobvista earned USD 500.3 million in revenue in 2019. Revenue from its programmatic ...

New Zealand Media and Entertainment (NZME) is pleased to announce the appointment of Deep Balsara as Programmatic Manager - a new role within its Agency team, as the company continues to strengthen ...