CANNES, France-- (BUSINESS WIRE)-- FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Digital advertising powers most internet business today, and the total addressable market is extremely huge. PubMatic, Inc. utilizes a differentiated infrastructure that provides cost savings. The ...

According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith's Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn ...

Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second.

Magnite is partnering with Sky New Zealand to enable programmatic advertising on the Sky Sport Now streaming platform, offering advertisers access to premium live sports inventory for the first time.