The year 2023 was by no means an easy one for programmatic advertisers. “The programmatic ecosystem faced notable challenges, making it one of the slowest years on our records,” according to 2024 ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sameer Sondhi, Co-CEO at Verve Group. Even ...

In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations ...

DALLAS, Dec. 01, 2017 (GLOBE NEWSWIRE) -- Programmatic advertising is just one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic ...

Programmatic advertising is on its way to becoming a $700 billion industry and contextual targeting is projected to grow 13.8% annually, between now and 2030. As the digital landscape continues to ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Assertive Yield, the leading revenue management platform for publishers, has just released its AY Industry Insights Report for Q3'23. “The release of our latest report not only showcases our ...

Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of ...

Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region, and how artificial intelligence can be used to ...

In the programmatic advertising space, complexity and challenges abound as the need for data transparency increases. According to a piece in AdExchanger, six trends in programmatic—from connected TV ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

A few years ago, "artificial intelligence," "automated real-time bidding," and "voice search" sounded like futuristic concepts. Tools such as voice assistants or video-on-demand apps weren't common ...